McDonald’s Ad Parody – Umyot Boonmarlart
McDonald’s tries to create friendly image for everyone, healthy food, and better lifestyle by aiming on mass target group
This parody ad teases on the healthy food idea by dressing a mother in Ronald McDonald’s costume as a presenter of the product.
As a result, the ad. creates a strong contrast between mother and Ronald’s role because Ronald is an icon of junk food, toxic food, preten-
tiousness, and capitalism while a mother is an icon of love, affection, and sincerity. In addition, Clowns, sometimes, represent mystery and
evil because they hide the truth beneath their make-up. There are many thriller movies use clown concept because of the images that
clowns create. Consequently, if a clown holds someone’s baby without telling the parents, the parents might be scared.
Further, in order to reject Mc’s healthy food message, the ad. picks breastfeeding, the best nutrition for baby, as a subject that is put
in Ronald who represents McDonald’s junk food.
Another elements that provide McDonald’s ad. are colors. Yellow wall and a red sofa express the brand color scheme. Using this
color set brings ironic question for the audience. Is it parody or real? Does McDonald’s dare to launch this ad?
Finally, the concept of the mother and the baby implies anti-capitalism idea by telling the story that Mc, as a capitalism icon, is
feeding its food to an innocent baby who implies the audience, the audience children, the whole world. McDonald’s is acting like a good
person to feed us bad food as well as capitalism is brainwashing us. This ad is an attempt to activate the idea that people should not believe
capitalism myth, which is feeding them their ideas everyday; moreover, the audience should think and make a decision for themselves.